How 99 Bikes enhanced their packaging with custom mail bags and paper

|  1 minute read

Brisbane-based success story 99 Bikes has been impressing cyclists since 2007. With help from Signet, 99 Bikes has turned its packaging into a golden opportunity to express its brand.

“We are always looking for ways to stand out from the crowd, and a bright red mail bag seemed like an obvious solution. With Signet’s expertise, we knew we were in safe hands,” says Tom Dodd, Ecommerce Manager of 99 Bikes.

The custom mailing satchels Signet has developed feature the iconic 99 bikes logo against the bright red, reinforcing one of the most recognisable parts of the brand to new fans and loyal followers. To enquire about a custom packaging solution for your business, visit

Signet custom produced self mailer bags

99 Bikes has revamped its internal packaging using Geami WrapPak. Tom says this paper-based bubble wrap alternative offers products the protection they need without compromising on looks.

“Having never seen a product like the Geami WrapPak before, we were intrigued as to how it stacked up to conventional solutions. For fragile items especially, choosing the right packaging is critical,” he says.

Since switching, 99 Bikes has seen huge improvements, with just one machine cutting costs by 60% and reducing packaging time by 50%. And Tom says, just as importantly, packaging now enhances the online experience for eagerly waiting customers. To find out more about Geami WrapPak, visit

Geami WrapPak workstation at 99 Bikes warehouse

“As an online retailer, what the customer sees when they open their box is just as important as the product itself. The simple yet effective product presentation, protective capabilities and eco-friendly qualities this solution offered was all the convincing we needed.”

For 99 bikes, customer experience extends beyond the click of a button and into the way its products are presented. With some innovative thinking, it has created a bold new look that really stands out. To find out more about 99Bikes, visit

99 Bikes product wrapped in Geami WrapPak

If you’d like to chat with a Signet staff member about improving your protective packaging like 99 Bikes have, contact our Sales Team on 13 7446.

Signet is proud to support 99 Bikes and over 60,000 other Aussie ventures.

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