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Five Commandments of eCommerce Packaging
19 July, 2019
| 3 minute read
package turns up on a customer’s doorstep, it is the last chance an online
retailer has to make a good impression and secure a returning customer.
states that consumers are more likely to become loyal customers if they have
consistent positive delivery experiences, and less likely to buy from the same
retailer after receiving a damaged product.
Here are five eCommerce best practices to help your package make a good impression and ensure your customer has a positive delivery experience.
Thou shall not oversize thy package
research results are in: size does matter when it comes to the size of your
package. In a recent study, 15% of consumers are not content with the size of
their package compared to the product ordered. Additionally, 20% of consumers
had received damaged goods due to incorrectly sized, underfilled boxes
the correct carton for your product can reduce shipping costs, increase quality
rates due to less damages, and reduce the need for in-the-box protective
Hut wanted to improve its packaging process and turned to Signet for help. They
were able to find a cost-effective and quality shipping carton that was the
perfect fit for their product. By switching from a stock-standard Australia
Post shipping carton to a Signet carton, The Tea Hut reduced their packaging
expenses by 50%. By finding the correct box for their product, The Tea Hut no
longer needed to fill their boxes with void fill, which cut additional costs
and reduced their carbon footprint.
“Every order now goes out in Signet cartons. We found we are saving around 50% per box by moving to Signet which has allowed us to save in the thousands each year.” —Jamie Olsen, The Tea Hut Founder.
Thou shall use every opportunity to promote thy brand
Let’s take tape; this product is the unsung hero of the packaging world and can do more than just hold things together. By adding your company logo and colours, this product becomes a triple threat and performs the task of sealing, strengthening, and branding.
Many products within your packaging process not only serve a purpose but are valuable advertising real estate. Seize these branding opportunities whether it be through branded packaging, package inserts or even the back of an invoice.
Thou shall use a void fill that doesn’t cost the earth
know that by 2025 there will be one tonne of plastic in our ocean for every three tonnes of
As consumers, it is our responsibility to make sustainable choices to reduce our carbon footprint. As an eCommerce retailer, this environmental initiative should extend to your business practices, and there are a few simple ways to make a positive change.
packing peanuts take up to 500 years to biodegrade. By choosing an eco-friendly
void fill, not only will the ocean be thanking you, but it will also lead to
reduced packing time and increased productivity!
99 Bikes traditionally
used bubble wrap to protect their online orders during transit. They went on the
hunt for an alternative in-the-box protection and found Signet.
Signet recommended Geami Wrap Pack, an eco-friendly in the box solution. “Having never seen a product like the Geami WrapPak before, we were intrigued as to how it stacked up to conventional solutions. For fragile items especially, choosing the right packaging is critical.” —Tom Dodd, eCommerce Manager for 99 Bikes.
switching to Geami, 99 Bikes has seen vast improvements with just one machine,
cutting costs by 60% and reducing packaging time by 50%.
“As an online retailer, what the customer sees when they open their box is just as important as the product itself. The simple yet effective product presentation, protective capabilities and eco-friendly qualities this solution offered was all the convincing we needed.”
Thou shall not
give consumers ‘wrap rage’
describes the heightened levels of frustration that consumers feel when trying
to free a product from a nearly impossible package. When packaging your product,
adopt the ‘less is more’ mentality and seek to provide frustration-free
packaging for your customers.
Thou shall monitor and measure
implementing a new packaging process, it essential that you monitor and measure
how well your new packaging products and processes perform. Carefully observe
the data in terms of damaged returns, consumer comments and sales, and shipping
metrics specific to your business. Over time, the data will tell a story, and
the unstructured data you receive in the form of consumer comments can help
correct course as needed.
Signet is a one-stop shop for everything you need to help package and ship your goods. We understand that no two packages are the same, so give our team a call on 13 7446 or visit signet.net.au to find a packaging product suitable for your requirements.