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Sustainable Packaging: Why Green is the New Black
19 July, 2019
| 1.5 minute read
The environmental impacts of
excessive waste have generated significant consumer awareness in recent years.
From reusable coffee cups to reusable shopping bags, Australian consumers are
making a conscious effort to reuse, recycle, and responsibly dispose of their
This environmental shift is
also having an impact on consumer purchasing decisions, with a recent study
reporting that a third of consumers are now choosing to buy from brands they
believe are doing social or environmental good.
When your brand ethos and
products are built on a foundation of sustainable choices, it is essential that
this environmental initiative also extends to the product packaging used to
transport the goods through the logistical supply chain.
Using recyclable packaging
materials not only benefits the environment, but it also makes consumers feel
good about purchasing from that brand. Research states that 82% of consumers
value receiving a package from an online retailer that they can recycle, while 33%
of these consumers would be willing to pay more for environmentally friendly
For Signet’s customer Lush, purchasing products that don’t cost the earth is a core value ingrained in each decision made. When buying cosmetic ingredients and supplies, Lush makes responsible decisions based on environmental and socioeconomic impacts.
These decisions also extend to
their product and logistics packaging. Lush understands that packaging
generates an enormous amount of waste yearly, so when it comes to packaging at
Lush, less is more. In a quest to reduce waste, Lush went naked in 2008,
solidifying over half of its products to save millions of tonnes of packaging
ending up in landfill each year.
When packaging is used, it is environmentally friendly. Lush sources 100% recycled pots and bottles to avoid virgin plastic and save bottles from landfill. This environmental initiative also extends to the online shipment of their orders. Lush uses Ranpak FillPak TT supplied by Signet to pack their e-commerce orders. Ranpak is a 100% recyclable and reusable paper packing solution.
Ranpak is a sustainable
alternative to plastic void fills such as bubble wrap, air pads and plastic
peanuts. Traditional plastics take up to 500 years to biodegrade while Ranpak
is 100% recyclable, renewable and biodegradable with 50% of Ranpak paper
packaging consisting of either entirely or partially recycled content.
Signet offers a range of sustainable solutions for your packaging needs. For more information contact one of our team members on 13 7446 or visit signet.net.au.